Technology, business, and the human experience.
Topic
Growth, marketing, incentives and the systems behind small and mid-size businesses.
7 articles
Business & Work · Partner Story
Houston residents named Urban Fit Yoga the Gold Winner for Best Yoga Studio at Houston's Best 2026. We were proud to celebrate with Master Wayne Campbell and his community.
By Dr. Medai Abadi · · 3 min read
Business & Work · Practical Guide
Not the biggest names. The local businesses that keep showing up, in Maps and in regular results, across the specific searches your customers type.
By Dr. Medai Abadi · · 7 min read
Business & Work · Analysis
No. A percentage pays the agency more when you spend more, not when you win more clients. A fixed fee and accounts in your name fix that.
By Dr. Medai Abadi · · 6 min read
Business & Work · Practical Guide
Usually the account counts and buys the wrong things. Fix tracking first, buy specific local searches, and teach Google which leads became clients.
By Dr. Medai Abadi · · 10 min read
Business & Work · Essay
Usually one step between a customer's first search and a signed job is losing people. Find that step, measure it and fix it before spending more.
By Dr. Medai Abadi · · 7 min read
Business & Work · Essay
Pick a partner whose incentives and proof you can check: a fixed fee, accounts in your name, reporting that ends at real customers, and examples you can verify.
By Dr. Medai Abadi · · 6 min read
Business & Work · Practical Guide
Check the evidence behind every claim before you pay to amplify it: licenses, photos, profile consistency and tracking. Build only on what you can prove.
By Dr. Medai Abadi · · 6 min read
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