Home services and materials · Houston
Marketing for contractors, manufacturers and suppliers
Homeowners choose a contractor from the map, a badge, a few reviews and photos of real jobs. Builders and trade buyers choose suppliers they trust to deliver on time. We build what wins both, around the trades, products and neighborhoods you actually serve.
- Found on Google Maps and Local Services Ads
- A page for every service, product and area
- Every quote traced to the job it became
Short answer
Home services marketing works when a homeowner searching "window replacement in Katy" finds you on the map, sees real jobs and honest reviews, and reaches you before a lead site sells the same request to three competitors. Medai Digital builds that for Houston contractors, manufacturers and suppliers: Google Business Profile and Local Services Ads, directory profiles, pages for every service and area, photo proof, ads and quote follow-up.
Proof from a Houston manufacturer and installer
What we did for Royal Windoor
Royal Windoor is a Houston family that manufactures and installs its own aluminum and vinyl windows and doors, serving Greater Houston from Lake Conroe to Galveston. Quote requests arrived without their source and ads counted the wrong things. We rebuilt the website around the real product line, audited every claim against evidence, connected each quote to the campaign that produced it and verified the Google profile at the Houston shop.
- ~90
- pages on the rebuilt site: products, models, services, service areas and the family
- Every
- quote request now arrives with the campaign and page that produced it
- Verified
- Google Business Profile at the Houston shop, with review replies
- Rebuilt
- Google Ads around real calls and quote requests, not page views
What makes it different
What makes marketing a home services company different?
Lead sites sell the same homeowner
Angi, HomeAdvisor and Thumbtack can pass one request to several contractors. Leads you own, from your own profile and site, close better.
Storms and seasons drive demand
Hurricanes, hail and Houston summers create sudden surges for roofs, windows and AC, along with out-of-town storm chasers flooding search.
Trust is visual
Homeowners want to see real jobs, real crews and real products before they let anyone into their home.
Licenses differ by trade
Texas licenses HVAC and electrical contractors through TDLR and plumbers through TSBPE, while general contractors and roofers register locally. What you claim must match.
Big tickets, long decisions
A roof or a house full of windows takes weeks of quotes and family conversations. The company that follows up well usually wins.
Two kinds of buyers
Manufacturers and suppliers sell to homeowners and to builders and trade buyers, who search, compare and decide very differently.
What we do
What does a home services company need to win more jobs?
Eight pieces, built around your trade. Pick one to see what it includes, what we did for Royal Windoor and what to watch out for.
Google Maps and LSA
Win the map and the Google Guaranteed spot
For "near me" searches, Google shows Local Services Ads and three map results before any website. For most contractors this is where the phone rings first.
- The right primary category for your trade, like window installation service, roofing contractor or HVAC contractor
- Service areas set to where your crews really go, from the Heights to Katy, Sugar Land, Pearland and The Woodlands
- Photos of real jobs added every week, with the crew and the product in view
- Google Local Services Ads with the Google Guaranteed badge, the background and license checks your trade requires, and bad leads disputed
- A review request after every finished job, sent the same way to every customer
What we did
For Royal Windoor
We verified the Google Business Profile at the Houston shop, cleaned up the listing and set up review replies.
The full project →Within the rules
Reviews are never paid for, written for customers or offered only to happy ones. Google's policies and the FTC's 2024 rule on consumer reviews prohibit it.
Directories and lead sites
Angi, HomeAdvisor, Thumbtack, Houzz, Yelp, the BBB and Nextdoor
Homeowners check more than Google. Each directory profile should tell the same story, and each paid lead site should earn its cost in booked jobs, not just leads.
- Complete, identical profiles: name, address, phone, license, service areas and photos
- Cost per booked job measured for every paid lead site, so you keep the ones that pay
- Houzz portfolios for design-led trades like remodeling, windows and doors
- Better Business Bureau profile and replies, and Nextdoor recommendations from real neighbors
- Dealer and certified installer listings from the brands you sell or install
What we learned
A link from a manufacturer's dealer locator or certified installer page is one of the strongest trust signals a local contractor can earn. Ask every brand you carry.
Website
A page for every service, product and area
Homeowners search for the exact thing they need: "impact windows Galveston", "AC repair Cypress", "roof replacement after hail". One clear page for each wins those searches.
- Service and product pages named the way customers search, down to models and materials
- Area pages for the suburbs you serve, each with real local projects instead of a swapped city name
- Quote forms that let homeowners add a photo of the opening, the leak or the old unit
- Warranty, financing and installation details stated exactly
- A call button on every page for people standing in a hot house or a wet room
What we did
For Royal Windoor
We rebuilt royalwindoorus.com as a fast site of about ninety pages: product and model pages, services, service areas, the people behind the company, guides and interviews, with quote forms that accept a photo of the opening.
The full project →Photos and proof
Show the work, not stock photos
In home services, photos are the reviews you can see. Real jobs, named people and checked claims beat polished stock images and big adjectives.
- Before and after photos of real projects, with the homeowner's permission
- Named owners, crew leads and installers, with their experience
- Product claims, ratings and certifications tied to the exact product they cover
- Short interviews and videos in your own voice
- No photo of a product, home or person that cannot be verified
What we did
For Royal Windoor
We audited product labels, installation instructions, drawings and project photos, built a claims register, kept each certificate with the product it covers and removed a misidentified photo. An interview series gives the family its own voice.
The full project →Local links
Links from the people you already work with
Google trusts a contractor that suppliers, builders and local organizations point to. Those links come from relationships you already have.
- Dealer and installer pages from manufacturers and suppliers
- Builders, remodelers and designers you work with
- Builders associations, chambers of commerce and trade groups
- Youth sports, schools and charities you sponsor in the suburbs you serve
- Never bought links or directory blasts
Google Ads
Ads counted in calls and quotes, not clicks
Contractor clicks are expensive and easy to waste on DIY searchers, job seekers and people outside your area. We build ads around the jobs you want.
- Search campaigns by service and suburb, with phrase and exact keywords
- Negative keywords for DIY, parts, jobs and areas you do not serve
- Budgets ready to scale up after a storm and down in a slow season
- Only real calls and quote requests counted as conversions
- Your ad account in your company's name
What we did
For Royal Windoor
We retired the old campaigns instead of patching them, fixed the conversion goals to count real calls and quotes, and launched Houston-focused Search campaigns with phrase and exact keywords and shared negatives.
The full project →AI visibility
Be the company ChatGPT recommends
Homeowners now ask AI assistants which contractor to call and which product to choose. The answer names a few companies it understands and trusts.
- The questions homeowners ask: "Who replaces windows in the Houston Heights?", "Is vinyl or aluminum better in Houston heat?"
- One consistent description of your company, trades and service area everywhere
- Guides that answer those questions from your real experience
- Named experts that AI tools can connect to your company
What we did
For Royal Windoor
Named experts, interviews and one consistent description of the company that Google, AI assistants like ChatGPT and homeowners can check.
The full project →Quotes and follow-up
Win the job after the estimate
Most jobs are lost after the estimate, not before it. Fast callbacks, scheduled visits and steady follow-up on open quotes win more of them.
- Callbacks within minutes during business hours
- Estimates scheduled and confirmed, with reminders
- Follow-up on every open quote until the homeowner decides
- Every quote traced from first click to signed job
- For suppliers: steady, researched outreach to builders and contractors
What we did
For Royal Windoor
Every quote request lands in the CRM with the campaign, Google click ID and landing page that produced it. An AI follow-up system researches builders and contractors and writes individual emails so the team can focus on closing.
The full project →Trades
Which trades and suppliers do we market?
Every trade has its own searches, seasons and buyers. We write for the jobs you want, in the words your customers use.
Windows and doors
Replacement windows, impact windows, patio and sliding doors, entry doors, vinyl and aluminum
Long decisions, many quotes and product claims about energy and storms that must be backed by labels and ratings.
Roofing and exteriors
Roof replacement, hail and storm damage, siding, gutters, insurance claims
Storm surges, out-of-town storm chasers and insurance rules about deductibles that honest companies must follow.
HVAC, plumbing and electrical
AC repair, new systems, water heaters, drain and leak repair, panel upgrades
Emergency calls in Houston heat, licensed trades with license numbers to show, and a phone that must be answered.
Remodeling and building materials
Kitchens, bathrooms, flooring, manufacturers and suppliers selling to builders
Design-led buyers who compare portfolios, and trade buyers who need reliability and lead times more than ads.
Claims and licenses
How do we keep your claims honest and compliant?
Homeowners, Google and AI assistants trust companies whose claims check out. We build every page, profile and ad so they do.
Licenses shown correctly
License numbers and holders shown the way TDLR or the plumbing board requires for your trade, and no license claimed where Texas has none.
Product claims with evidence
Energy, impact and warranty claims tied to the exact product, label or certificate that supports them.
Real reviews only
No fake, bought or selectively requested reviews, in line with Google's policies and the FTC's 2024 consumer review rule.
Storm work done honestly
No offers to pay or waive an insurance deductible, which Texas Insurance Code Chapter 707 prohibits.
Photos with permission
Customer homes, addresses and faces only with the homeowner's permission.
Financing and warranties stated exactly
Terms written the way the lender or manufacturer states them, without promises they do not make.
This is how we work, not legal advice. Check the rules for your trade with your licensing board.
When we say not yet
When should a contractor not spend more on marketing yet?
If calls and quote requests wait a day
Fix callbacks and estimate scheduling first. More leads only means more jobs lost to a faster competitor.
If crews are booked for months
Spend on reviews, photos and referrals instead of ads until you can take more work.
If lead sites already flood you
Measure cost per booked job on each one before adding another channel.
How we work
How does working with us start?
- 01
Free audit
Your Google profile, directories, website, ads and how quotes are followed up today.
- 02
Fix the foundation
Accounts in your name, a complete map listing, consistent directory profiles and claims you can prove.
- 03
Build the pages
Service, product and area pages with real project photos, written in your voice.
- 04
Add reach
Local links, Local Services Ads and Google Ads, sized to the jobs you can take.
- 05
Report every month
Calls, quotes and booked jobs by source, Maps actions and AI answer checks.
We usually work with the owner or operations lead, often on site. Your website, Google profile and ad accounts stay in your company's name, and we charge a fixed fee in short terms.
Questions
Common questions from contractors and suppliers
How do contractors get more leads in Houston?
Start with the map: a complete Google Business Profile with real job photos and steady reviews, then Local Services Ads, clear service and area pages and fast callbacks. Ads come after those, sized to the jobs your crews can take.
Are Angi, HomeAdvisor and Thumbtack worth it?
Sometimes. Measure the cost per booked job, not per lead, because many requests go to several contractors. Keep the sites that pay and put the rest of the budget into leads you own.
What are Google Local Services Ads?
Ads at the very top of Google for local trades, paid per lead, shown after Google screens the business. They work well for many trades when the profile and reviews are strong and bad leads are disputed.
How do I get more Google reviews the right way?
Ask every customer after every finished job, the same way, with a direct link. Never pay for reviews, write them, or ask only happy customers. Reply to every review, good or bad.
Should I have a page for each suburb I serve?
Yes, if each page has real local content such as projects, photos and local details. Pages that only swap the city name do not help and can hurt.
Do you work with manufacturers and suppliers?
Yes. We market to homeowners and to builders and trade buyers, from dealer listings and product pages to researched outreach to builders and contractors.
Can you guarantee more jobs?
No. We promise the work and report calls, quotes and booked jobs by source every month, so you can judge it yourself.
Find out where your next jobs are coming from, and where they are getting lost.
Meet us near the Galleria
+1 (832) 807-96401001 West Loop South, Suite 700K, Houston
Mon to Fri 9 AM to 6 PM, Sat 1 to 6 PM, by appointment