Real estate · Brokerages, agents and investors
Marketing for brokerages, agents and investors
Buyers and sellers browse HAR.com and Zillow, check Google, ask friends and, more and more, ask ChatGPT who knows their neighborhood. We help your brokerage and agents be the name that keeps coming up, and we build every page and ad around the TREC advertising rules.
- Found on Google, HAR.com and AI answers
- A page for every neighborhood you know
- Leads followed up for as long as it takes
Short answer
Real estate marketing works when the people in your neighborhoods keep seeing the same trusted name: on Google, on HAR.com and Zillow, in neighborhood guides and in ChatGPT's answers, and then hear back fast when they reach out. Medai Digital builds that for brokerages, agents and investors: profiles, neighborhood pages, market content, ads within fair housing rules, and follow-up that lasts as long as a move takes.
Proof from an investment brokerage
What we did for Alta Mira Realty
Alta Mira Realty, a Southern California brokerage founded in 1995, buys, develops, rehabilitates and sells 1 to 4 unit homes and manages rentals. An earlier vendor's AI outreach produced activity, not results. We started with the people: how the brokerage's most experienced team members decide which properties are worth pursuing. Then we turned that judgment into a scoring model connected to the CRM the whole team uses.
- Experts first
- deep-dive sessions with the brokerage's most experienced people
- 4
- factors weighed: renovation potential, scope, timeline and after-repair value
- 1
- CRM and dashboard where management and staff see the same scores
- Focused
- the sales team spends its time on high-probability opportunities
What makes it different
What makes marketing real estate different?
Portals own the traffic
Zillow, Realtor.com, Homes.com and, in Houston, HAR.com capture most home searches and sell the attention back to agents.
Leads take months or years
Most people who reach out are not moving this month. The agent who stays in touch, usefully, gets the call.
Every ad is regulated
In Texas, TREC rules decide how the broker's name, team names and the required notices appear in every ad, profile and website.
Fair housing applies to marketing
Words, photos and ad targeting must not show a preference based on a protected class, and Meta treats housing ads as a special category.
Agent brands and the brokerage brand
Agents build their own following, and the brokerage needs a brand that outlasts any one agent.
Buyers sign agreements earlier
Since the 2024 NAR settlement changes, buyers sign a written agreement before touring, so agents have to explain their value up front.
What we do
What does a brokerage or agent need to be found and chosen?
Eight pieces for real estate. Pick one to see what it includes and what to watch out for.
Google Business Profile
Show up when people search for an agent near them
"Realtor near me" and "real estate agent in Katy" show a map before any portal. Brokerages and agents can both earn a place there.
- Brokerage office and agent profiles with the right categories and service areas
- Photos of the team, the office and real listings
- Reviews requested after every closing, the same way for every client
- Weekly posts: new listings, open houses and market updates
- One name, address and phone that match HAR.com, Zillow and your website
Within the rules
Broker name on the profile and in posts the way TREC requires for advertising.
HAR.com, Zillow and portals
Win on the portals instead of renting them
Buyers and sellers check agent profiles on the portals before they call. Complete, consistent profiles with real reviews turn that traffic into your own clients.
- HAR.com agent and office profiles, the portal Houston buyers and sellers use most
- Zillow, Realtor.com and Homes.com profiles with closed sales and reviews
- The same license name, broker, phone and specialties everywhere
- Profile links that lead to your neighborhood pages, not only your homepage
- Cost per closing measured for any paid portal program before you renew
Website and neighborhoods
A page for every neighborhood you really know
Portals list homes. Your site can explain neighborhoods: what living there is like, what homes sell for and what to watch for. That is what earns searches and trust.
- Neighborhood and community pages, from the Heights and Montrose to Katy, Cypress, Sugar Land and The Woodlands
- Listing search connected to the MLS, with your own pages around it
- Pages for first-time buyers, sellers, relocations and investors
- Agent pages with license name, broker and the areas they know best
- The IABS and Consumer Protection Notice links in the place TREC requires
Within the rules
TREC requires a homepage link to the Information About Brokerage Services notice, labeled "Texas Real Estate Commission Information About Brokerage Services" (at least 10 point) or "TREC Information About Brokerage Services" (at least 12 point).
Market content and video
Be the agent who explains the market
People remember the agent who helped them understand prices, timing and neighborhoods before they were ready to move.
- Monthly neighborhood market reports in plain language
- Video tours of homes and neighborhoods for Instagram, YouTube and TikTok
- Guides that answer real questions about buying, selling, flooding, taxes and schools, without steering
- Newsletters that keep your past clients and sphere close
Within the rules
Content about neighborhoods describes homes and places, never the people who live there, in line with the Fair Housing Act.
AI visibility
Be the agent ChatGPT names
People now ask AI assistants which agent knows a neighborhood or how to sell a house quickly. The answer names a few agents and brokerages it trusts.
- Questions people ask: "Who is a good realtor in the Heights?", "How do I sell an inherited house in Houston?"
- One consistent description of the brokerage, agents and areas everywhere
- Neighborhood pages and guides that answer those questions under an agent's name
- Portal profiles and reviews that confirm what the website says
Ads and social
Seller and buyer ads within fair housing rules
Paid ads can bring seller leads and fill open houses, but housing ads have their own rules on targeting and wording.
- Google Ads for seller and home value searches in the areas you serve
- Meta ads in the housing special ad category, with targeting limits respected
- Open house and new listing promotion with real photos and video
- Every lead tracked to the ad and followed up within minutes
Within the rules
Ads include the broker's name as TREC requires and avoid any wording or targeting that shows a preference based on a protected class.
Follow-up and sphere
Stay in touch until they are ready
A buyer who reaches out in spring may move in two years. Steady, useful follow-up decides who gets that call, and who gets the referrals after closing.
- Fast first replies to every inquiry, day or evening
- Long-term nurture by text and email that sounds like the agent
- Past clients and sphere remembered on closing anniversaries and life events
- Every lead source tracked to the closing it produced
Investors and off-market
Find the right properties, not more activity
Investors and investment brokerages need fewer, better prospects: properties that fit their own rules for renovation, timeline and value.
- Sessions with your best people to capture how they judge a property
- Prospect scoring built on those rules and on comparable sales
- Outreach only to properties that pass the score
- One CRM and dashboard the whole team trusts
What we did
For Alta Mira Realty
We captured how the brokerage's most experienced people decide, turned it into a scoring model that weighs renovation potential, scope, timeline and after-repair value against comparable sales, and connected it to the CRM so only high-probability prospects reach the sales team.
The full project →Who we work with
Which real estate businesses do we market?
Each part of real estate has its own clients, portals and timelines. We write for the deals you want.
Brokerages
Residential brokerages, boutique firms, relocation, luxury and new construction
Recruiting and keeping agents, a brand that outlasts any one agent, and advertising rules that apply to every agent's posts.
Agents and teams
Buyer and listing agents, teams and groups, first-time buyers, sellers, relocations
Standing out from the portal crowd, explaining value under written buyer agreements, and team names that follow TREC rules.
Investors and developers
Fix and flip, 1 to 4 unit homes, new construction, off-market acquisitions
Finding the right properties instead of more activity, and turning experience into rules a team can follow.
Property management and leasing
Single-family rentals, small multifamily, leasing, owner services
Two audiences at once, owners and tenants, and reviews that come from both.
TREC and fair housing
How do we keep your marketing within the TREC rules?
In Texas, websites, social media, email and texts are all real estate advertising. We build the required pieces in from the start.
Broker name in every ad
The broker's name appears as TREC requires; in a logo, at least half the size of the largest contact information (Rule 535.155).
IABS and Consumer Protection Notice
Both linked from the homepage of every business website, with the label and size TREC specifies.
Team names done right
Team names end in "Team" or "Group", are registered with TREC and appear with the broker's name.
Fair housing in words and targeting
No wording, photos or targeting that show a preference based on a protected class; housing ads run in Meta's special ad category.
Claims you can back up
Sales volumes, rankings and "#1" claims only with a source and a date.
Honest about buyer agreements
Clear, accurate language about written buyer agreements and compensation since the 2024 NAR settlement changes.
This is how we work, not legal advice. Your broker remains responsible for advertising; check current TREC rules and your MLS policies.
When we say not yet
When should an agent or brokerage not spend more on marketing yet?
If leads wait hours for a reply
Fix response time and follow-up first. Real estate leads go cold in minutes.
If your portal profiles are thin
Complete HAR.com, Zillow and Google profiles with reviews before buying ads that send people there.
If past clients never hear from you
Your sphere is the cheapest source of business. Start there before paying for strangers.
How we work
How does working with us start?
- 01
Free audit
Your Google, portal and website presence, what AI assistants say about you and how leads are followed up.
- 02
Fix the foundation
Accounts in your name, consistent profiles, TREC notices and broker name in place.
- 03
Build the pages
Neighborhood, buyer, seller and investor pages, written from your real experience.
- 04
Add reach
Market content, video and ads within fair housing rules.
- 05
Report every month
Leads, appointments and closings by source, and dated AI answer checks.
We work with the broker or team lead. Your website, profiles and ad accounts stay in your name, and we charge a fixed fee in short terms.
Questions
Common questions from agents and brokerages
How do real estate agents get more leads without buying them?
Be easy to find and easy to trust: a complete Google profile, strong HAR.com and Zillow profiles with reviews, neighborhood pages that answer real questions, and steady contact with past clients. Then fast, persistent follow-up on every inquiry.
Is HAR.com important for Houston agents?
Yes. HAR.com is the portal many Houston buyers and sellers use, so a complete, accurate profile that matches your website and Google profile matters.
What does TREC require on a real estate website?
Among other things, a homepage link to the Information About Brokerage Services notice and the Consumer Protection Notice, and the broker's name in advertising as the rules require. We build those in; your broker remains responsible for compliance.
Can we target Facebook ads by age or neighborhood?
Housing ads on Meta run in a special ad category that limits targeting by age, gender and zip code. Wording and photos must also follow the Fair Housing Act.
Do you work with investors?
Yes. For investors and investment brokerages we capture how your best people judge a property and turn it into prospect scoring and a CRM the team trusts, as we did for Alta Mira Realty.
Can you guarantee listings or closings?
No. We promise the work and report leads, appointments and closings by source every month.
Find out what Google, the portals and ChatGPT say about you today.
Meet us near the Galleria
+1 (832) 807-96401001 West Loop South, Suite 700K, Houston
Mon to Fri 9 AM to 6 PM, Sat 1 to 6 PM, by appointment