Medical and dental · Houston and Texas
Marketing and patient workflows for doctors, dentists and imaging centers
Patients choose a doctor or dentist the way clients choose a lawyer: from Google Maps, reviews, directories and, more and more, AI answers. Then they decide by how fast the practice answers. We build both sides, being found and the workflow behind it, with patient privacy and the Texas board rules built in.
- Found on Google, Healthgrades and Zocdoc
- Fewer missed calls and no-shows
- HIPAA-aware tools and tracking
Short answer
Medical and dental marketing works when patients searching "dentist near me" or "MRI in Katy" find an accurate profile, clear pages for each service and location, honest reviews, and a practice that answers and books quickly. Medai Digital builds that for Houston practices and imaging centers: Google and directory profiles, service pages, AI visibility, ads, and automation for intake, scheduling, reminders and recall, with privacy agreements and board rules handled from the start.
What makes it different
What makes marketing a medical or dental practice different?
Patient privacy comes first
Forms, call tracking, reminders and CRM all touch patient information, so every vendor needs a HIPAA business associate agreement.
Board rules on claims
The Texas Medical Board and the dental board limit specialty and board-certification claims, testimonials and how patients are shown in ads.
Directories and insurers matter
Patients cross-check Healthgrades, Zocdoc, Vitals, WebMD and their insurer's directory, and wrong details send them elsewhere.
The phone decides
Missed calls, slow callbacks and voicemail lose new patients to the next practice on the map.
Referrals drive specialists
Imaging centers and many specialists live on referring physicians, so relationships matter as much as search.
No-shows and recall cost money
Empty chairs and patients overdue for a visit are revenue the practice already earned and is losing.
What we do
What does a practice need to be found, chosen and fully booked?
Eight pieces, built around how patients choose a doctor and how a practice runs. Pick one to see what it includes and what to watch for.
Google Maps
Be the practice patients find nearby
"Dentist near me", "urgent care open now" and "pediatrician in Sugar Land" are map searches. Each location needs a complete profile.
- A profile for each location, with the right categories, services, hours and insurance notes
- Provider names and photos of the office and team
- Booking links where the practice uses online scheduling
- Review requests sent the same way to every patient, with replies that never confirm someone is a patient
Within the rules
Review replies never reveal that a reviewer is a patient or anything about their care. That is protected health information.
Healthcare directories
Healthgrades, Zocdoc, Vitals, WebMD and insurer directories
Patients and AI assistants cross-check providers across directories. Wrong addresses, phone numbers or specialties lose appointments.
- Complete, matching provider and location profiles
- Board certification and specialties shown exactly as the certifying board states them
- Insurer directory listings checked against the practice's contracts
- Profiles that link to the right service and location pages
Within the rules
"Board certified" only with a qualifying board, such as an ABMS or AOA member board, as Texas Medical Board rule 164.4 requires.
Website
A page for every service, provider and location
Patients search for the exact thing they need: "Invisalign Houston", "knee MRI Katy", "same-day crown". One clear page for each wins those searches.
- Service pages written in patients' words, reviewed by the provider
- Provider pages with training, board certification and languages
- Location pages with parking, hours and insurance information
- Secure, HIPAA-aware forms; nothing sensitive in plain email
- A call button and online booking on every page
Within the rules
General dentists who advertise specialty services show "General Dentist" with their name, as large as the services listed (dental board rule 108.55).
Calls and intake
Answer every new patient
Most new-patient marketing is lost at the front desk: busy lines, voicemail and callbacks that come too late.
- Missed-call text back and after-hours answering
- Call tracking that shows which page, profile or ad produced each call
- Digital intake forms that land securely in the practice's system
- English and Spanish scripts that never promise outcomes
Scheduling and recall
Fewer no-shows, fuller schedules
Automation pays fastest here: reminders, waitlists and recall bring back revenue the practice already earned.
- Appointment confirmations and reminders by text and email
- Waitlist and cancellation fill
- Recall for cleanings, follow-ups and annual visits
- Dashboards for new patients, no-shows and recall by provider and location
Within the rules
Messages carry the minimum information needed, through vendors that sign a business associate agreement.
Referral network
For imaging centers and specialists
Radiology and imaging centers and many specialists grow through referring physicians. Being easy to refer to is a marketing job.
- Referring-physician pages with orders, hours and turnaround times
- Simple, secure ways for offices to send orders and get results
- Outreach and visits to referring practices, tracked in one CRM
- Referral reports by physician and practice
AI visibility
Be the practice ChatGPT recommends
Patients now ask AI assistants which dentist or specialist to see. The answer names a few practices it understands and trusts.
- The questions patients ask: "Best pediatric dentist in Katy?", "Where can I get an MRI on a weekend in Houston?"
- One consistent description of the practice, providers and locations everywhere
- Service pages and FAQs that answer those questions plainly
- Directory profiles and reviews that confirm what the site says
Ads
Ads for the patients you want
Paid search works for high-value services and new locations, as long as tracking respects patient privacy.
- Search campaigns by service and location, with strong negative keywords
- Conversion tracking built without sending health information to ad platforms
- Landing pages that book or call, not just inform
- Reporting on new patients by service, not clicks
Within the rules
Ad and analytics tracking stays away from patient health information. Federal guidance has shifted since 2024, so we take the cautious path.
Who we work with
Which practices and facilities do we market?
Each has its own patients, directories and workflows. We write for the visits you want, in the words patients use.
Physicians and specialists
Primary care, pediatrics, dermatology, orthopedics, cardiology, women's health
Board certification claims, insurer directories and the referral relationships that feed specialists.
Dental practices
General and family dentistry, cosmetic dentistry, implants, orthodontics, pediatric dentistry
Recall and hygiene schedules, specialty advertising rules and patients comparing several offices.
Radiology and imaging centers
MRI, CT, ultrasound, X-ray, mammography
Referring physicians, scheduling speed and patients shopping on price and availability.
Clinics and facilities
Urgent care, ambulatory surgery centers, physical therapy, multi-location groups
Many locations to keep accurate, wait times, and staff who need simple workflows.
Privacy and board rules
How do we keep your marketing compliant and patient data safe?
Healthcare marketing touches patient information and regulated claims. We build privacy and the Texas board rules into every page, tool and ad.
Business associate agreements
Every tool that touches patient information, from forms to CRM to texting, runs under a signed HIPAA business associate agreement.
Privacy-safe tracking
No health information sent to ad or analytics platforms; patient portals and appointment flows kept out of ad tracking.
Board certification stated correctly
Only qualifying boards, named as the Texas Medical Board requires (22 TAC 164.4).
Honest testimonials
Testimonials disclose any compensation, and models or actors are identified as such (22 TAC 164.3).
Dental specialty rules
General dentists advertising specialty services show the "General Dentist" label as the dental board requires (22 TAC 108.55).
No promises of cures
No guarantees, no "permanent cure" claims and no misleading pricing such as "free" when insurance is billed.
This is how we work, not legal or medical advice. Practices remain responsible for their advertising and privacy compliance; check with your own counsel.
When we say not yet
When should a practice not spend more on marketing yet?
If new-patient calls go to voicemail
Fix phones, callbacks and online booking first. More marketing only means more missed patients.
If the schedule is already full
Add capacity or providers first, or focus on the services you want more of.
If your tools are not HIPAA-ready
Sign business associate agreements and clean up tracking before any campaign.
How we work
How does working with us start?
- 01
Free audit
Your Google profiles, directories, website, phones and how new patients are booked today.
- 02
Privacy first
Agreements with vendors, privacy-safe tracking and accounts in your practice's name.
- 03
Fix the foundation
Accurate profiles everywhere, service and provider pages, and booking that works.
- 04
Automate the workflow
Intake, reminders, recall and referral tracking that your staff will actually use.
- 05
Report every month
New patients, no-shows and recall by service, location and source.
We are taking our first medical and dental practices now, bringing what we built for law firms in regulated advertising and for local businesses in automation. Your accounts stay in your name, and we charge a fixed fee in short terms.
Questions
Common questions from medical and dental practices
How do medical and dental practices get more new patients?
Be easy to find and easy to book: accurate Google and directory profiles, clear pages for each service and location, steady reviews, and a front desk or automation that answers and books quickly. Ads come after those are working.
Is your marketing HIPAA compliant?
We build it to be HIPAA-aware: every tool that handles patient information runs under a business associate agreement, and ad and analytics tracking stays away from health information. Your practice remains responsible for its own compliance.
Can we say we are board certified in our ads?
Only with a qualifying board, such as an American Board of Medical Specialties or AOA member board, named correctly, as the Texas Medical Board requires.
Do you work with imaging centers?
Yes. Imaging and radiology marketing is mostly about referring physicians: easy ordering, fast results and steady outreach, plus Google profiles and pages for patients who search directly.
Do you have medical or dental clients today?
We are taking our first practices now. Our law firm work, with its own strict advertising rules, and our automation work for local businesses are the closest proof, and you are welcome to talk to those clients.
Can you guarantee more patients?
No. We promise the work and report new patients, no-shows and recall by source every month.
Find out how patients find practices like yours, and where they choose someone else.
Meet us near the Galleria
+1 (832) 807-96401001 West Loop South, Suite 700K, Houston
Mon to Fri 9 AM to 6 PM, Sat 1 to 6 PM, by appointment