Before Medai Digital
Texas Monthly
Three years of digital renovation, marketing and cloud transformation
Robert Davila
V.P. Research and Data Insights, Texas Monthly
Organization
Texas Monthly, the Texas magazine and media company
Period
2022 to 2025, three years
Role
Led cloud and technology operations, while Senior Data Scientist at Enterprise Products
Worked with
Robert Davila, V.P. Research and Data Insights
Where they were
When we started
- A long-established Texas publication growing its digital audience alongside print.
- Audience, newsletter and visitor data that needed reliable cloud infrastructure and clear insight.
Since then
What it taught us
- Media data, audience and newsletter work at the scale of a statewide publication.
- Cloud operations run with care for an institution's editorial independence.
- The same habits now serve every Medai Digital client.
This work was done before Medai Digital was founded, as part of Dr. Medai's industry career.
"With a broad understanding of and curiosity about various aspects of data, Mehdi wore many hats, excelling in data engineering, cloud engineering, data alerts, data science, and customer service."
What we did
The work, step by step
- 01
Built and ran the data infrastructure
Launched and maintained timeline data suites, with data engineering, cloud engineering and data alerts.
- 02
Understood what visitors want
Analysis of visitor interests to improve real-time service to readers.
- 03
Supported newsletters and audience engagement
Data work behind newsletters and audience engagement channels.
- 04
Built predictive models
Churn and propensity models to understand which readers stay and what they respond to.
- 05
Kept technology in service of journalism
Cloud, analytics and AI used to strengthen the magazine's ability to inform people, without replacing editorial judgment.
People
Who we work with
Robert Davila
V.P. Research and Data Insights, Texas Monthly
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