Client results · Your Houston Criminal Lawyers
How did a Houston criminal defense firm double its visits from Google?
Short answer
In the first 116 days of working with Medai Digital, Your Houston Criminal Lawyers received 494 visits from Google search, against 246 in the 116 days before: a 101% increase. Its average position rose from 30.8 to 17.7. The work was foundation first: a cleaned-up site, one clear description of the firm, practice and county pages, directories and colleague endorsements.
Visits from Google
+101%
246 to 494 clicks, the 116 days before and after 25 June 2026
Last 28 days
3.4x
166 visits, against 49 in the 28 days before we started
Average position
30.8 to 17.7
13 places higher in Google results (lower is better)
Times shown in Google
+31%
41,851 to 54,994 impressions
Google search, month by month
Data through October 18, 2026
Visits from Google web search per month
*Oct so far covers 18 of 31 days. The gray dashed part is the projection for the full month at the same daily pace: about 172 visits and 22,943 times shown. A projection, not a result.
2x
calls since we started
reported by the firm's office manager
About 60%
of calls now come from AI tools like ChatGPT
reported by the firm's office manager
Before and after
What changed since we started?
| Google Search Console | 116 days before (1 Mar to 24 Jun 2026) | 116 days with us (25 Jun to 18 Oct 2026) | Change |
|---|---|---|---|
| Visits from Google (clicks) | 246 | 494 | +101% |
| Times shown in Google (impressions) | 41,851 | 54,994 | +31% |
| Share of searchers who clicked (CTR) | 0.59% | 0.90% | +53% |
| Average position | 30.8 | 17.7 | 13 places higher |
| Month | Visits | Times shown | Avg position |
|---|---|---|---|
| Nov 2025 | 78 | 10,557 | 31.3 |
| Dec 2025 | 81 | 11,267 | 35.9 |
| Jan 2026 | 60 | 11,944 | 38.4 |
| Feb 2026 | 60 | 9,082 | 32.4 |
| Mar 2026 | 64 | 12,410 | 25.3 |
| Apr 2026 | 81 | 12,836 | 31.1 |
| May 2026 | 57 | 9,700 | 36.1 |
| Jun 2026 | 62 | 9,154 | 34.6 |
| Jul 2026 | 96 | 6,143 | 27.7 |
| Aug 2026 | 140 | 13,846 | 21.2 |
| Sep 2026 | 140 | 19,434 | 13.4 |
| Oct 2026 (18 of 31 days) | 100projected ~172 | 13,322projected ~22,943 | 11.8 |
The work
What did we do?
Google Business Profile
- New photos and videos
- Service descriptions written for each practice area
Website structure
- Practice-areas hub and practice pages, including a new Sex Crimes page
- County hub with pages for Harris, Montgomery, Fort Bend, Galveston and Brazoria
- Case Results page within the Texas advertising rules
Blog cleanup and new articles
- 54 thin or duplicate pages retired; 95 posts reduced to a focused set
- Miranda and Learn Your Rights guides rebuilt
- Redirects so old links and press coverage still count
AI visibility and structured data
- Five conflicting descriptions of the firm replaced with one accurate one
- Pages that answer what people ask Google and ChatGPT
Legal directories
- Avvo rebuilt: location, career history, practice areas and links
- Justia updated
- Super Lawyers profile completed
Colleagues and links
- Professional Colleagues page and endorsement outreach
- Colleague pages with Bailey & Galyen
- Backlink audit; genuine links only, never bought
Hosting, domain and email
- Domain, website and firm mailbox moved from GoDaddy to a Hostinger account we manage
What comes next
Count every call by source
Call tracking so the dashboard shows calls and consultations, not only visits
Google Business Profile
Photos, posts, services and steady reviews for map results
Charge pages
DWI, family violence, drug and theft pages to the Sex Crimes standard
Directories and colleagues
Super Lawyers follow-up, Avvo and Justia items, more genuine endorsements
About the numbers
Source: Google Search Console, web search, export dated 20 October 2026, data through 18 October 2026. Published with the firm's permission.
Clicks include people searching for Sam or the firm by name. Search moves for many reasons, so these figures show the trend since we started, not the effect of any single change.
October covers 1 to 18 October only; the gray projection extends the same daily pace to 31 days and is an estimate, not a result.
Call figures are reported by the firm's office, not measured by a tracking system. No case, fee or client data is used.
The Medai principle
Transparency and collaboration: talk to our clients
Clients who agree to be public are our open references. We encourage prospective clients, new clients and existing clients to contact them directly: learn from one another, and ask them about us, how we work with them and how we deliver.
Listed with each client's consent. They run busy businesses, so a short email or call goes a long way.
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